1
Part 1 . Overall Mobile Phone Market in China
December domestic mobile phone shipments reached 30.4 million units, down 14.7
percent year over year. 35 new models were released in the month, down 16.7 percent
year-over-year (y/y).
Over the past 12 months, d omestic mobile phone shipments reached 388.6 million units
and number of new model release reached 573, down 6.2 percent and 25.0 percent y/y
respectively.
Chart 1: Domestic mobile phone shipments from December 2018 to December 2019
Part 2. Local and MNC Brands of Mobile Phones
December mobile phone shipments by the local brands reached 26.6 million units, down
17.3 percent y/y, accounting for 87.4 percent of the domestic mobile phone shipments.
Number of new model s released by the local brands (30 units) decreased by 21.1 percent
y/y, and represented 85.7 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 352.5 million
units, down 4.9 percent y/y, and accounted for 90.7 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 506 units) decreased by
27.2 percent y/y, and represented 88.3 percent of the total number of new model release
in the domestic market.
-16.3%-12.8%
-19.9%-6.0%6.7%
1.2%
-6.3%-7.5%-5.3%
-7.1% -6.7%-1.5%
-14.7%
-25%-20%-15%-10%-5%0%5%10%
051015202530354045
M12 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12
2018 2019
shipments (Unit:Million) y/y
2
Chart 2: December 2019 mobile phone shipments by local and MNC brands
Part 3. Development of Smart Phones
December smart phone shipments were 28.9 million units, down 13.7 percent y/y, and
accounted for 95.0 percent of the domestic mobile phone shipments in the month. Over
the past 12 months, smart phone shipments were 371.7 million units, down 4.7 percent y/y,
and represented 95.6 percent of domestic mobile phone shipments.
In December , 27 new smart phone models were released, down 25.0 percent y/y, and
accounted for 77.1 percent of the number of new release. Over the past 12 months, 424
new smart phone models were released, down 27.8 percent y/y, and accounted for 74.0
percent of the number of new release.
Local Brands
87.4%MNC Brands
12.6%
信通院 - 2019年12月国内手机市场运行分析报告(英文版)
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本文档由 SC 于 2022-11-24 08:17:45上传分享