1
Part 1 . Overall Mobile Phone Market in China
March domestic mobile phone shipments reached 21.8 million units, down 23.3 percent
year over year. 39 new models were released in the month, down 25.0 percent
year-over-year (y/y).
Over the past 3 months, d omestic mobile phone shipments reached 49.0 million units and
number of new model release reached 89 down 36.4 percent and 28.8 percent y/y
respectively.
Chart 1: Domestic mobile phone shipments from January 2019 to March 2020
Part 2. Local and MNC Brands of Mobile Phones
March mobile phone shipments by the local brands reached 18.9 million units, down 26.5
percent y/y, accounting for 86.8 percent of the domestic mobile phone shipments. Number
of new model s released by the local brands (36units) decreased by 23.4 percent y/y, and
represented 92.3 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 20 20 by the local brands reached 43.1 million
units, down 39.2 percent y/y, and accounted for 87.9 percent of the domestic mobile
phone shipments. Number of new models released by the local brands ( 79 units)
decreased by 29.5 percent y/y, and represented 88.8 percent of the total number of new
model release in the domestic market.
-12.8%
-19.9% -6.0% 6.7%
1.2%
-6.3% -7.5% -5.3% -7.1% -6.7% -1.5%
-14.7%
-38.9%
-56.0% -23.3%
-60% -50% -40% -30% -20% -10% 0% 10%
0 5 10 15 20 25 30 35 40 45
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M1 M2 M3
2019 2020
shipments (Unit:Million) y/y
2
Chart 2: March 2020 mobile phone shipments by local and MNC brands
Part 3. Development of Smart Phones
March smart phone shipments were 21.0 million units, down 21.9 percent y/y, and
accounted for 96.7 percent of the domestic mobile phone shipments in the month. Over
the past 3 months, smart phone shipments were 47.7 million units, down 34.7 percent y/y,
and represented 97.5 percent of domestic mobile phone shipments.
In March, 34 new smart phone models were released, down 15.0 percent y/y, and
accounted for 87.2 percent of the number of new release. Over the past 3 months, 74 new
smart phone models were released, down 24.5 percent y/y, and accounted for 83.1
percent of the number of new release.
Local Brands
86.8% MNC Brands
13.2%
信通院 - 2020年3月国内手机市场运行分析报告(英文版)
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本文档由 SC 于 2022-11-24 08:14:14上传分享