1
Authorized Release
China Mobile Phone Market Report
November, 2016
Published by
China Academy of Information and Communications Technology
December, 2016
2
Part 1. Overall Mobile Phone Market in China
November domestic mobile phone shipments reached 54.5 million units, up 2.4 percent
year over year. 99 new models were released in the month, down 34.0 percent year over
year.
YTD domestic mobile phone shipments reached 496.6 million units and YTD number of
new model release reached 1320, up 7.6 percent and down 4.1 percent year over year,
respectively.
Chart 1: Domestic mobile phone shipments from November 2015 to November 2016
Part 2. Development of 4G Mobile Phones
November domestic 4G mobile phone shipments were 51.5 million units, up 11.0 percent
year over year, and represented 94.4 percent of the total shipments. 87 new 4G models
were released in the month, down 27.5 percent year over year, accounting for 87.9
percent of the total new models this month.
YTD domestic 4G mobile phone shipments were 459.0 million units, up 17.7 percent year
over year, and represented 92.4 percent of the total shipments. YTD number of new
model release reached 1132, up 11.3 percent year over year, accounting for 85.8 percent
of the total new model release.
37
5356
49
2245 4350455148 4842
10.9% 11.2%8.9% 9.4%7.3% 8.7%6.1% 5.5% 5.7% 5.0% 6.0%8.4% 7.5%
1.5% 1.7% 2.0% 1.4% 1.0% 1.4% 0.7% 0.4% 0.6% 0.4% 0.7% 1.5% 0.6%87.7% 87.1%89.0% 89.2% 91.6%90.0%93.2%94.1%93.6%94.6%93.3%90.1% 91.8%
0%20%40%60%80%100%
0102030405060
Shipments(Unit: Million) 2G Share 3G Share 4G Share3
Out of the total 4G mobile phone shipments this month, 71.5 percent of which were all
networks supported, and 78.2%, 97.8%, 77.3%, 72.4% of the 4G mobile phones shipped
supported FDD LTE, TD-SCDMA, WCDMA, cdma2000 network, respectively.
Part 3. Local and MNC Brands of Mobile Phones
November mobile phone shipments by the local brands reached 46.1 million units, up 4.5
percent year over year, accounting for 84.6 percent of the domestic mobile phone
shipments. Number of new models released by the local brands (99 units) decreased by
28.3 percent year over year, and represented 100 percent of the total number of new
model release in the month.
YTD mobile phone shipments by the local brands reached 441.8 million units, up 16.1
percent year over year, and accounted for 89.0 percent of the domestic mobile phone
shipments. Number of new models released by the local brands (1260 units) decreased
by 3.0 percent year over year, and represented 95.5 percent of the total number of new
model release in the domestic market.
Chart 2: November 2016 mobile phone shipments by local and MNC brands
Part 4. Development of Smart Phones
November smart phone shipments were 51.5 million units, up 9.6 percent year over year,
and accounted for 94.5 percent of the domestic mobile phone shipments in the month. Of
the total smart phone shipments, 38.1 million units were Android-based.
Local Brands
84.6%MNC Brands
15.4%4
YTD smart phone shipments were 461.2 million units, up 13.4 percent year over year, and
represented 92.9 percent of the YTD domestic mobile phone shipments. Of the total smart
phone shipments, 378.4 million units were Android-based.
In November, 87 new smart phone models were released, including 56 Android smart
phones. Number of new smart phones released in the month was down 28.7 percent year
over year, and accounted for 87.9 percent of the number of new release.
YTD number of new model release reached 1137, including 802 Android smart phones,
up 5.5 percent year over year, and represented 86.1 percent of the YTD total number of
new model release.
信通院 - 2016年11月国内手机市场运行分析报告 英文版
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