1
Part 1 . Overall Mobile Phone Market in China
March domestic mobile phone shipments reached 28.4 million units, down 6.0 percent
year over year. 52 new models were released in the month, down 35.0 percent
year-over-year (y/y).
Over the past 3 months, d omestic mobile phone shipments reached 76.9 million units and
number of new model release reached 125, down 11.9 percent and 39.3 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from March 2018 to March 2019
Part 2 . Development of 4G Mobile Phones
March domestic 4G mobile phone shipments were 27.0 million units, down 3.9 percent y/y,
and represented 95.1 percent of the total shipments. 41 new 4G models were released in
the month, down 38.8 percent y/y, account ing for 78.8 percent of the total new models this
month.
Over the past 3 months, domestic 4G mobile phone shipments were 73.3 million units,
down 10.5 percent y/y, and represented 95.3 percent of the total shipments. The total
number of new model release reached 100, down 35.9 percent y/y, accounting for 80.0
percent of the total new model release. 30
3438 37 373339 3935 36 34
1528
7%5% 5% 4%7% 6% 5% 5% 5% 6% 5% 3% 5%0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%93%95% 95% 96%
93%94% 95% 95% 95% 94% 95% 96% 95%
0%20%40%60%80%100%120%
01020304050
18M3 18M4 18M5 18M6 18M7 18M8 18M9 18M10 18M11 18M12 19M1 19M2 19M3
Shipments(Unit: Million) 2G Share 3G Share 4G Share
2
Part 3 . Local and MNC Brands of Mobile Phones
March mobile phone shipments by the local brands reached 25.7 million units, down 4.8
percent y/y, accounting for 90.5 percent of the domestic mobile phone shipments. Number
of new model s released by the local brands (47 units) decreased by 39.7 percent y/y, and
represented 90.4 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 70.9 million
units, down 6.6 percent y/y, and accounted for 92.1 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 112 units) decreased by
41.1 percent y/y, and represented 89.6 percent of the total number of new model release
in the domestic market.
Chart 2: March 2019 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
March smart phone shipments were 26.9 million units, down 4.1 percent y/y, and
accounted for 94.9 percent of the domestic mobile phone shipments in the month. Over
the past 3 months, smart phone shipments were 73.1 million units, down 10.7 percent y/y,
and represented 95.0 percent of domestic mobile phone shipments.
In March , 40 new smart phone model s were released, down 41.2 percent y/y, and
accounted for 76.9 percent of the number of new release. Over the past 3 months, 98 new
smart phone models were released, down 38.0 percent y/y, and accounted for 78.4
percent of the number of new release.
Local Brands
90.5%MNC Brands
9.5%
信通院 - 2019年3月国内手机市场运行分析报告(英文版)
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