1
Part 1 . Overall Mobile Phone Market in China
October domestic mobile phone shipments reached 36.0 million units, down 6.7 percent
year over year. 49 new models were released in the month, up 2.1 percent year -over-year
(y/y).
Over the past 10 months, d omestic mobile phone shipments reached 323.3 million units
and number of new model release reached 482 down 5.8 percent and 29.4 percent y/y
respectively.
Chart 1: Domestic mobile phone shipment s from October 2018 to October 2019
Part 2 . Development of 4G Mobile Phones
September domestic 4G mobile phone shipments were 32.2 million units, down 6.0
percent y/y, and represented 89.6 percent of the total shipments. 31 new 4G models were
released in the month, down 3.1 percent y/y, accounting for 63.3 percent of the total new
models this month.
Over the past 10 months, domestic 4G mobile phone shipments were 306.8 million units,
down 5.4 percent y/y, and represented 94.9 percent of the total shipments. The total
number of new model release reached 351, down 32.5 percent y/y, accounting for 72.8
percent of the total new model release. -20.9%-11.7%0.9%
-18.2%-16.3%-12.8%
-19.9%-6.0%6.7%
1.2%
-6.3%-7.5%-5.3%
-7.1% -6.7%
-25%-20%-15%-10%-5%0%5%10%
051015202530354045
M8 M9 M10 M11 M12 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10
2018 2019
shipments (Unit:Million) y/y
2
Part 3 . Local and MNC Brands of Mobile Phones
October mobile phone shipments by the local brands reached 30.5 million units, down 6.1
percent y/y, accounting for 84.9 percent of the domestic mobile phone shipments. Number
of new model s released by the local brands (45 units) increased by 15.4 percent y/y, and
represented 91.8 percent of the total number of new model release in the month.
Mobile phone shipment volume for year 201 9 by the local brands reached 294.5 million
units, down 4.4 percent y/y, and accounted for 91.1 percent of the domestic mobile phone
shipments. Number of new models released by the local brands ( 429 units) decreased by
30.8 percent y/y, and represented 89.0 percent of the total number of new model release
in the domestic market.
Chart 2: October 2019 mobile phone shipments by local and MNC brands
Part 4 . Development of Smart Phones
October smart phone shipments were 34.6 million units, down 4.5 percent y/y, and
accounted for 96.2 percent of the domestic mobile phone shipments in the month. Over
the past 10 months, smart phone shipments were 309.4 million units, down 4.3 percent y/y,
and represented 95.7 percent of domestic mobile phone shipments.
In October , 31 new smart phone models were released, down 3.1 percent y/y, and
accounted for 63.3 percent of the number of new release. Over the past 10 months, 363
new smart phone models were released, down 30.1 percent y/y, and accounted for 75.3
percent of the number of new release.
Local Brands
84.9%MNC Brands
15.1%
信通院 - 2019年10月国内手机市场运行分析报告(英文版)
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本文档由 SC 于 2022-11-24 08:19:29上传分享