1
Part 1 . Overall Mobile Phone Market in China
January domestic mobile phone shipments reached 20.8 million units, down 38.9 percent
year over year. 34 new models were released in the month, up 6.3 percent year -over-year
(y/y).
Chart 1: Domestic mobile phone shipments from January 2019 to January 2020
Part 2. Local and MNC Brands of Mobile Phones
January mobile phone shipments by the local brands reached 18.3 million units, down
42.9 percent y/y, accounting for 88.0 percent of the domestic mobile phone shipments.
Number of new model s released by the local brands (33 units) increased by 6.5 percent
y/y, and represented 97.1 percent of the total number of new model release in the month.
Chart 2: January 2020 mobile phone shipments by local and MNC brands
Part 3. Development of Smart Phones
January smart phone shipments were 20.4 million units, down 36.6 percent y/y, and
accounted for 97.8 percent of the domestic mobile phone shipments in the month.
In January , 26 new smart phone models were released, up 18.2 percent y/y, and
accounted for 76.5 percent of the number of new release. -12.8% -19.9% -6.0% 6.7% 1.2%
-6.3% -7.5% -5.3% -7.1% -6.7% -1.5%
-14.7%
-38.9%
-50% -40% -30% -20% -10% 0% 10%
0 10 20 30 40 50
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M1
2019 2020
shipments (Unit:Million) y/y
Local Brands
88.0% MNC Brands
12.0%